Yael Ben-David The Business of UX Writing
foreword by Torrey Podmajersky
Make the most of the pivotal intersection between business goals and user needs.
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This book explores:
- Techniques for communicating the value of UX writing
- How to organize resources and gain support to prioritize UX writing
- Methods for collaborating with stakeholders to empower team members and create successful user experiences
- Steps for collecting, synthesizing, and sharing success metrics as mapped against business goals
Previous NextYael’s expansive and engaging deep dive into the business side of UX writing isn’t just for writers crafting microcopy or stakeholders juggling revenue and results—it’s for anyone working toward a successful project. Brisk yet actionable, data-driven yet down-to-earth, The Business of UX Writing is essential to every UX practitioner’s shelf.
Previous NextAs I turned the pages of Yael’s book, I found myself nodding nonstop (and occasionally shouting YES! to an empty room). Her words are as clear and pragmatic as the business case she makes. I look forward to the day we no longer need this book, because once and for all, it will have successfully answered the question, “What is the value of UX writing?”
Product Details
- ISBN: 978-1-952616-24-2
- Paperback: 129 pages
- Published: Dec 6, 2022